A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.
Latest Episodes
Grow Your Practice By Doing the Inner Work -- A Conversation with Chantel Allen
My friend Chantel Allen uses personal practices like "the hour of silence" to calm her mind, heal her pains, and prepare herself to coach her clients in the way that f...
Build Listening Skill as a Coach
In this episode, I talk about an experience with a friend in high school that shaped my love for listening. She shared the details of a tough season in her life, and t...
The importance of tracking true "utilization" in a coaching practice.
Along with a few other ideas about what numbers a one-on-one coach might want to track in order to keep the practice healthy.
The hardest and easiest parts of growing a one-on-one practice.
Part of the appeal of a one-on-one practice is that its hard parts aren't as hard as other business models (like "scalable" training), and its easier parts are even ea...
A utility vs luxury view of coaching.
Coaching can be a utility the client views as a semi-permanent part of their life, or a luxury they view as a special one-off event. Both approaches offer great experi...