A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.
Latest Episodes
The hardest and easiest parts of growing a one-on-one practice.
Part of the appeal of a one-on-one practice is that its hard parts aren't as hard as other business models (like "scalable" training), and its easier parts are even ea...
A utility vs luxury view of coaching.
Coaching can be a utility the client views as a semi-permanent part of their life, or a luxury they view as a special one-off event. Both approaches offer great experi...
An Invitation to the Pain of Coaching
The best coaching is an invitation to productive pain in pursuit of the reward on the other side. Today's episode inspired by this essay, shared with me by my coach, Liz.
Ending the Launch-Based Adrenaline Addition - Conversation with Kristen Boss
Kristen Boss's coaching business started in 2019 with pajama-clad Facebook lives at 6am. In the five years since, she's generated millions of dollars in revenue -- mos...
Conversation with Paula Engebretson - Why Can't I Publish Consistently?
Paula Engebretson coaches people with an ADHD diagnosis (or ADHD tendencies). Since I know she has ADHD, and since I may or may not be a member of her target audience,...