Gardening: a different perspective on marketing and sales in your one-on-one coaching business.
Self-helpers and internet marketers refer to use gold mining as their favorite metaphor for the pursuit of success. I think it's the wrong paradigm for a person who's pursuing a relationship-driven one-on-one coaching business. I think gardening is a much more useful framework for our business, and this episode explains why.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
