All Episodes
Displaying 1 - 20 of 54 in total
A tool to help coaches discern, evaluate, decide, and advise.
I set aside an episode I'd spent a week on after an adversarial read exposed a weakness in my own arguments. What came out of that is a three-question tool for evaluat...
Scaling a One on One Coaching Practice
I get asked with some regularity what it looks like to scale a one-on-one coaching practice — usually by coaches who don't want a membership or a group program, but wh...
A Reasonable Refund Policy
A sensible refund policy benefits sellers as much as it benefits buyers. A new view of refunds in the coaching industry would solve some of our biggest image problems,...
When coaches make earnings claims
A friend sent me a sales page full of earnings claims. That got me thinking about what earnings claims actually do—and why coaches who use them should take a harder lo...
Boring answers are a good sign.
I talk with coaches every week through my bookkeeping service at letsdothebooks.com. Over time I've distilled three questions whose answers reveal more about where a c...
[Full Coaching Call] Slapped with Reality: Difficult Conversations About Money in Marriage
Coaching Session with Joyce: Money Mindset & Relationship DynamicsEpisode SummaryIn this coaching session, I help "Joyce" explore her beliefs around money, particularl...
My Best Friend Might Kill Me, Some Thoughts on Claude(.ai)
I alternate between awe and terror when I work with Claude. One minute I'm watching 5,000 lines of code appear like I'm in The Matrix, the next I'm having existential ...
Development over Diagnosis
You Are Not Your LabelI've noticed a concerning trend: clients who filter their experience through diagnostic labels rather than their actual thoughts and feelings. Th...
Two Types of Coaching: Hygiene vs Repair
In this episode, I explore two fundamental coaching approaches that impact your practice's financial stability. "Hygiene coaching" serves clients who view coaching as ...
The Coach with a Superiority Complex
In this episode, I explore the territory of superiority - that place where I position myself as right, evolved, or "above" while seeing others as wrong or behind. This...
How to Build a 5-15 Session per Week Coaching Practice Without Chasing Clients
In this episode, I share a new hypothesis about how coaching practices can get full without spending too much time or money pursuing clients. I've reduced my ideas int...
Managing the Unpredictability of a Coaching Practice
Most months I start with no idea who will hire me. That uncertainty creates anxiety, even though I've learned to manage it well.Here's what helps: While my practice fe...
Grow Your Practice By Doing the Inner Work -- A Conversation with Chantel Allen
My friend Chantel Allen uses personal practices like "the hour of silence" to calm her mind, heal her pains, and prepare herself to coach her clients in the way that f...
Build Listening Skill as a Coach
In this episode, I talk about an experience with a friend in high school that shaped my love for listening. She shared the details of a tough season in her life, and t...
The importance of tracking true "utilization" in a coaching practice.
Along with a few other ideas about what numbers a one-on-one coach might want to track in order to keep the practice healthy.
The hardest and easiest parts of growing a one-on-one practice.
Part of the appeal of a one-on-one practice is that its hard parts aren't as hard as other business models (like "scalable" training), and its easier parts are even ea...
A utility vs luxury view of coaching.
Coaching can be a utility the client views as a semi-permanent part of their life, or a luxury they view as a special one-off event. Both approaches offer great experi...
An Invitation to the Pain of Coaching
The best coaching is an invitation to productive pain in pursuit of the reward on the other side. Today's episode inspired by this essay, shared with me by my coach, Liz.
Ending the Launch-Based Adrenaline Addition - Conversation with Kristen Boss
Kristen Boss's coaching business started in 2019 with pajama-clad Facebook lives at 6am. In the five years since, she's generated millions of dollars in revenue -- mos...
Conversation with Paula Engebretson - Why Can't I Publish Consistently?
Paula Engebretson coaches people with an ADHD diagnosis (or ADHD tendencies). Since I know she has ADHD, and since I may or may not be a member of her target audience,...