All Episodes
Displaying 31 - 49 of 49 in total
Two Perspectives on Launch-Based Selling (Because I'm Trying to Be More Open-Minded)
In 2017 I published a podcast episode railing against launch-based selling. In seven years, my opinion hasn't changed much...but a wise client has helped me open my mi...
"I want my whole executive team to get coaching." -- Conversation with Jesse Mecham from YNAB
My friend Jesse Mecham is the founder of YNAB, a company that helps people love the way they spend their money. I asked Jesse to come on the show to talk different kin...
How to Read a Sales Page: Some Thoughts on Coaches Selling Training to Other Coaches
Trainings (and certifications, and, I guess, "masterminds") can be powerful and transformational. They can also be the place where coaches' dreams, hopes, confidence, ...
A Deliberate Practice Method for Improving Coaching Skill
As coaches, we are the product--our skills are the product. The question is how do we become more skillful? In this episode, I suggest that the deliberate, patient pra...
Non-Transactional, Zero-Pressure Client Creation: Conversation with Amber Smith
"She could coach you." That's what my wife, Kate, said about Amber Smith after meeting her. Kate has never said this before or since. (She knows many wonderful coaches...
The List of Maybes: A Marketing Hypothesis for One on One Coaches
I'm not sure my fellow coaches realize how simple it can be to fill--and keep full--a coaching practice. I'm not saying easy--I'm saying simple. In this episode I outl...
Coaches Make Money and I Can Prove It
This episode almost seems pointless, because of course coaches make money. But, after a decade in this business, I'm in a position to speak to the psychology of the pe...
377 Sessions, $149,000 -- 2023 Coaching Year in Review
I look at my 2023 coaching practice through four lenses: 1. The workload.2. The relationships.3. The money.4. The marketing. It was a good year for my practice. Lookin...
700 Conversations: From spam-driven consultations to becoming a preferred coach for one of the biggest companies in the world.
After starting her coaching practice in 2018, my friend and client Melisa Liberman (host of the Grow Your Independent Consulting Business podcast) threw herself into a...
Why I won't do traditional "consultations", "mini-sessions", or "strategy sessions".
I don't do sales calls where I explain my "program", make an offer, overcome objections, and close the sale. There are tactical/practical reasons and there are ego rea...
A conversation with someone who used to advertise a lot, but no more.
My friend Josh is a brilliant relationship marketer who happens to be a lawyer. In this episode, I interview him about his journey from spending a huge chunk of his...
Why success is virtually guaranteed for one-on-one coaches.
I don't believe a person pursuing a one-on-one coaching business can fail unless they just stop trying. That's not naive optimism, either. Human nature and market r...
Inventory is the big idea for a one-on-one coach.
My practice is "full" for the first time in the nearly 15 years since I started coaching. This is true in spite of the fact that there've been periods in the past wher...
A new perspective on pricing your one on one coaching.
There are a few ideas I've heard in conversations about pricing one on one coaching: 1. The price your clients pay determines a) how your clients will engage with y...
The stories we can tell: how to create content in a one-on-one coaching business.
One on one coaches are overvaluing facts and undervaluing resonant stories in the content they publish. In this episode I talk about why I think this happens, how to f...
The role of content creation in a one-on-one coaching business: creating a soft landing into your world.
In a one-on-one business, content's most important job is to give people a soft landing into your world. Your podcast, newsletters, and social media posts help people ...
Gardening: a different perspective on marketing and sales in your one-on-one coaching business.
Self-helpers and internet marketers refer to use gold mining as their favorite metaphor for the pursuit of success. I think it's the wrong paradigm for a person who's ...
Coaching/Mentoring vs Teaching/Training: Insights into different coaching models.
I see coaches doing two main types of work: coaching/mentoring and teaching/training. Although these aren't absolute concepts, it's helpful to know in which direction ...
Introducing The Beautiful Business Philosophy
I've seen every online business there is, and run many of them myself. In this introductory episode, I want to set a vision for why a one-on-one coaching business shou...